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    STORY OF WOOL

    Client: The Savory Institute  |  Collaborator: i.e. Media 

    Peter Lively: Director of Photography, Editor  |  Brad Riley: Co-Producer, Director  |  Jessie Marek: Co-Producer, Sound

    Chris Kerston: Host  |  Evan Wiley: Assistant Editor 

    For almost four weeks, we traveled to Norway, Sweden, South Africa, Zimbabwe, and Turkey, documenting the efforts of farmers, business people, garment producers, and chefs to help heal our land by transforming how we make and purchase food and fashion.  With what we gathered on the trip, plus other trips to New York, Georgia, California, Texas, and Illinois, we created a 4-part documentary series, centered around meat, dairy, wool and leather.  The purpose is to help draw attention to the incredibly powerful results of practicing Holistic Management brings to the table and the closet. for a worldwide paradigm shift.

    In this episode, The Story of Wool, we follow a few Holistic Management practitioners, fiber processors and business partners- Jörgen Andersson of Fjallbete in Sweden, Yolo Wool Mill in California, Cara Smyth the CEO of the Fair Fashion Center in New York, Pål Dufva CEO of Willpower in Sweden, and Rolf Pretorius the leader of the Savory Network Hub in Hogsback, South Africa